![Danaus plexippus, monarch butterfly (male), with @XercesSociety Pollinator Habitat sign behind, in my front yard, September 2016](https://farm9.staticflickr.com/8396/29707993822_dfd29b91e7_z.jpg)
It started with a blog post by entomologist Eric Eaton, who goes by @BugEric on his blog, Twitter and other social media. Benjamin Vogt, a native plants evangelist (my word, bestowed with respect) tweeted a link, which is how it came to my attention.
The Monarch is the Giant Panda of invertebrates. It has a lobby built of organizations that stand to lose money unless they can manufacture repeated crises. Well-intentioned as they are, they are siphoning funding away from efforts to conserve other invertebrate species that are at far greater risk. The Monarch is not going extinct.
- Bug Eric: Stop Saying the Monarch is a "Gateway Species" for an Appreciation of Other Insects